The challenges that technology companies face are not unique. What is unique is the typical situation in which the bulk of management’s attention is focused on development of cutting-edge technological solutions, which often draws attention away from such important issues as building an organization, assuring necessary levels of funding, and developing a viable customer value proposition. Additionally, technology companies often lack expertise to adequately address those issues and build a successful business infrastructure around their core technology competencies. Such challenges are not limited to start-ups or early stage technology firms. Mature firms are often struggling with similar issues, particularly while trying to create and maintain an environment of innovation and entrepreneurship while remaining market-focused.
Cambridge Strategic Advisors, Inc. has delivered unparalleled value to its clients. We have helped our clients to identify the fundamental dynamics of their rapidly changing markets and answer critical questions about market trends and changes, technology evolution, competitive positioning, pricing and value proposition, partnering, channels, strategic planning and organization design. With our detailed, fact-based approach we provide the key research and analysis to isolate the critical business questions at hand and develop a roadmap for success in a constantly evolving environment.
- Cisco Systems